Could ‘categories’ help us work smarter?

I wondered last night about categories as a means of seperating posts on our blogs into some clear, well-defined, and purposeful compartments. For example, if we had a category we called newsworthy, anyone writing a post they consider has potential for I&C to pick up as a story lead, could find it there.

There might be a debate over whether categories or tags will do this best – I imagine having the facilty where I&C are able to quickly access all posts from all blogs that are categorised or tagged as newsworthy and then take things from there.

Once we establish how this can work, it could generate more story leads, and give Feba staff more of a hands-on involvement in developing the kinds of stories that stir people’s hearts, imaginations, and support of our work.

It could also be something of a model for how we might define other helpful categories to include as default categories in our blogging system.

Posted by Mark Posted in: New Media No Comments » July 2008

Why WordPress for Feba blogs?

There are numerous CMS options available, so here are some reasons I selected WordPress to be the CMS of choice for the beginnings of Feba’s entry into the corporate blogging space.

ease of editing (few or no HTML skills needed)

easy handling of “rolling events”

post-dating of articles so they can automatically “go live” on the scheduled date (great for releasing content when I am travelling and away from live internet)

reader participation through comments / trackbacks

organization of the content using tags

seamless support of all former URLs

added functionality (through plugins and edits to the “open source” code)

free support by a responsive developer and user communities

These reasons for using WordPress come from Stephen Spencer’s Marketing Prof DailyFix and I find resonance with them. The article mentioned (by Alan Rim-Kauffman) is also worth a read if you are interested in search-engine-optimisation (SEO).

Posted by Mark Posted in: Site Administration No Comments » March 2008